Aland, M., Nugent, C., Lee, H., & Hintz, J. (2018, May 01). Local & National TV Advertising Costs & How to Advertise. Retrieved July 30, 2018, from https://fitsmallbusiness.com/tv-advertising
Chemi, E., Fahey, M., & Golden, J. (2015, July 27). Why does Tom Brady make so little in endorsements? Retrieved July 30, 2018, from https://www.cnbc.com/2015/05/12/why-does-tom-brady-make-so-little-in-endorsements.html
Craggs, R. (2017, April 07). This Airline Gets the Fewest Complaints of Any U.S. Airline. Retrieved June 15, 2018, from https://www.cntraveler.com/story/southwest-gets-the-fewest-complaints-of-any-us-airline
Curley, R. (2017, April 6). Southwest carried the most passengers in the US in 2016 – Business Traveller. Retrieved June 15, 2018, from https://www.businesstraveller.com/business-travel/2017/04/06/southwest-carried-passengers-us-2016/
Josephs, L. (2018, April 26). Surge in fuel prices set to drive up airfares. Retrieved June 29, 2018, from https://www.cnbc.com/2018/04/26/surge-in-fuel-prices-set-to-drive-up-airfares.html
Kelly, G. C. (2018, January 25). Southwest Airlines Reports Record Fourth Quarter And Annual Profit; 45th Consecutive Year Of Profitability. Retrieved July 13, 2018, from http://investors.southwest.com/news-and-events/news-releases/2018/01-25-2018-113046083
Loyd, L. (2015, May 05). Southwest no longer cheapest airline. Retrieved June 29, 2018, from http://www.mcall.com/news/nationworld/mc-southwest-airlines-no-longer-cheapest-0505-20150505-story.html
Major airlines of the United States. (2018, June 10). Retrieved June 15, 2018, fromhttps://en.wikipedia.org/wiki/Major_airlines_of_the_United_States
McGee, B. (2017, March 15). So you want to start an airline? Retrieved June 29, 2018, from https://eu.usatoday.com/story/travel/columnist/mcgee/2017/03/15/start-new-airline/99202234/
Mutzabaugh, B. (2016, September 08). Remember Southwest's 'Wanna Get Away' ads? They're back! Retrieved June 15, 2018, from https://eu.usatoday.com/story/travel/flights/todayinthesky/2016/09/06/remember-southwests-wanna-get-away-ads-theyre-back/89899304/
Southwest. (n.d.). Retrieved June 15, 2018, from https://www.southwest.com/html/about-southwest/index.html?clk=GFOOTER-ABOUT-ABOUT
Southwest Airlines Co. (n.d.). Retrieved June 15, 2018, from https://www.msn.com/en-us/money/stockdetails/fi-126.1.LUV.NYS
Southwest Airlines Co. 2017 annual report. Retrieved July 13, 2018. http://investors.southwest.com/~/media/Files/S/Southwest-IR/Bookmarked%20Annual%20no%20blanks.pdf
Stevenson, S. (2012, June 12). How Southwest Airlines Turns a Profit, Year After Year After Year. Retrieved June 29, 2018, from http://www.slate.com/articles/business/operations/2012/06/southwest_airlines_profitability_how_the_company_uses_operations_theory_to_fuel_its_success_.html?via=gdpr-consent
Weise, E. (2018, April 20). Airlines, including Southwest, are so safe it's hard to rank them by safety. Retrieved June 15, 2018, from https://eu.usatoday.com/story/tech/2018/04/19/airlines-including-southwest-so-safe-its-hard-rank-them-safety/533166002/
Zacks Equity Research. (2018, May 21). What Does Southwest's (LUV) Dividend Hike Mean for Airlines? Retrieved July 13, 2018, from https://www.zacks.com/stock/news/304373/what-does-southwests-luv-dividend-hike-mean-for-airlines
Chemi, E., Fahey, M., & Golden, J. (2015, July 27). Why does Tom Brady make so little in endorsements? Retrieved July 30, 2018, from https://www.cnbc.com/2015/05/12/why-does-tom-brady-make-so-little-in-endorsements.html
Craggs, R. (2017, April 07). This Airline Gets the Fewest Complaints of Any U.S. Airline. Retrieved June 15, 2018, from https://www.cntraveler.com/story/southwest-gets-the-fewest-complaints-of-any-us-airline
Curley, R. (2017, April 6). Southwest carried the most passengers in the US in 2016 – Business Traveller. Retrieved June 15, 2018, from https://www.businesstraveller.com/business-travel/2017/04/06/southwest-carried-passengers-us-2016/
Josephs, L. (2018, April 26). Surge in fuel prices set to drive up airfares. Retrieved June 29, 2018, from https://www.cnbc.com/2018/04/26/surge-in-fuel-prices-set-to-drive-up-airfares.html
Kelly, G. C. (2018, January 25). Southwest Airlines Reports Record Fourth Quarter And Annual Profit; 45th Consecutive Year Of Profitability. Retrieved July 13, 2018, from http://investors.southwest.com/news-and-events/news-releases/2018/01-25-2018-113046083
Loyd, L. (2015, May 05). Southwest no longer cheapest airline. Retrieved June 29, 2018, from http://www.mcall.com/news/nationworld/mc-southwest-airlines-no-longer-cheapest-0505-20150505-story.html
Major airlines of the United States. (2018, June 10). Retrieved June 15, 2018, fromhttps://en.wikipedia.org/wiki/Major_airlines_of_the_United_States
McGee, B. (2017, March 15). So you want to start an airline? Retrieved June 29, 2018, from https://eu.usatoday.com/story/travel/columnist/mcgee/2017/03/15/start-new-airline/99202234/
Mutzabaugh, B. (2016, September 08). Remember Southwest's 'Wanna Get Away' ads? They're back! Retrieved June 15, 2018, from https://eu.usatoday.com/story/travel/flights/todayinthesky/2016/09/06/remember-southwests-wanna-get-away-ads-theyre-back/89899304/
Southwest. (n.d.). Retrieved June 15, 2018, from https://www.southwest.com/html/about-southwest/index.html?clk=GFOOTER-ABOUT-ABOUT
Southwest Airlines Co. (n.d.). Retrieved June 15, 2018, from https://www.msn.com/en-us/money/stockdetails/fi-126.1.LUV.NYS
Southwest Airlines Co. 2017 annual report. Retrieved July 13, 2018. http://investors.southwest.com/~/media/Files/S/Southwest-IR/Bookmarked%20Annual%20no%20blanks.pdf
Stevenson, S. (2012, June 12). How Southwest Airlines Turns a Profit, Year After Year After Year. Retrieved June 29, 2018, from http://www.slate.com/articles/business/operations/2012/06/southwest_airlines_profitability_how_the_company_uses_operations_theory_to_fuel_its_success_.html?via=gdpr-consent
Weise, E. (2018, April 20). Airlines, including Southwest, are so safe it's hard to rank them by safety. Retrieved June 15, 2018, from https://eu.usatoday.com/story/tech/2018/04/19/airlines-including-southwest-so-safe-its-hard-rank-them-safety/533166002/
Zacks Equity Research. (2018, May 21). What Does Southwest's (LUV) Dividend Hike Mean for Airlines? Retrieved July 13, 2018, from https://www.zacks.com/stock/news/304373/what-does-southwests-luv-dividend-hike-mean-for-airlines